'' Prove Your ID.3 '' Norway 8 days


TALLINN - STOCKHOLM ( FERRY ) / STOCKHOLM - PULPIT ROCK

TALLINN - STOCKHOLM ( FERRY ) / STOCKHOLM - PULPIT ROCK

Like VW we see electric cars as the future and we can’t wait electric transportation to be fully integrated into our society. We resonate strongly with ID.3 capabilities, the way it looks and what it represents. With that in mind we have an idea of taking four personalities to Norway while covering all the ID.3 aspects in terms of driving, feedback, media and overall experience. In Norway we can test and capture ID.3 characteristics and put it to the test. While presenting electric cars to the masses people still have many presumptions such as they are not reliable enough, not capable enough, hard to charge and so on. Since we are the target audience for ID.3 we can see how this car fits with our active lifestyles and showcase our experience directly on social media. Through this roadtrip we can go over all the situations which someone might face with ID.3 like driving in cities and in nature while exploring, hiking, snowboarding etc.




Image from the previous collaboration.

Image from the previous collaboration.



Are ID buyers younger than VW's typical customer? ( extract from Automotive News )

It's more a matter of mindset, because people of all ages are interested in electrification. That being said, most of the people are younger than buyers of a combustion engine car. The early adopters earn very good money, work at startup companies, live in urban environments, are well educated and move a little bit faster than the rest. Tesla appeals to innovators. After the innovators come the early adopters. We want to target those early adopters. That's why our communication is more edgy than with our conventional cars. If you catch the early adopters, the others will follow. - VW marketing director Jochen Sengpiehl




Team

Production

Silver Mikiver 3k - photo recap for Hooligan Hamlet + pre organisation

Marleen Muhuste 10k - photo on spot for VW social media + organisation on spot

Felix Laasme 3k - raw video of the roadtrip + beauty shots with drone

Kristina Sik 4k - assistant + behind the scenes photos


Crew

Liisa Leetma 60k - Influencer

Uku '' Suur Papa '' Arop 26k - Rapper

Jüri Pootsmann 30k - Radio Personality

Inga Tislar 6k - Singer

POINTS TO CONSIDER

DIRECT FEEDBACK FROM THE TEAM OF THE ID.3

ADVANTAGE IN FRONT OF OTHER ELECTRIC COMPETITORS

LARGE SOCIAL MEDIA, RADIO AND MAINSTREM MEDIA COVERAGE

A LOT OF VISUAL CONTENT OF THE CAR IN BOTH STILL AND VIDEO FORM

Image from the previous collaboration.

Image from the previous collaboration.

Benefits

Article in Delfi or in a relevant news outlet

Radio coverage in MyHits or in a relevant radio station

Highest visual quality through the usage of best digital and film cameras

Article in Hooligan Hamlet ( FB + IG ) with images and feedback of the trip

7 unique locations in Norway where the ID.3 will be captured and focused on

Every team member will post at least 4 images and 2 videos from the trip to their IG

Images and videos will be shared with permission to Volkswagen for marketing purposes


Expenses

ID.3 + VW SUV for 8 days

Electric and gas bills covered

6000€

external support by Royal Norway Embassy, Photopoint, Heyday, Ballzy, Hooligan Hamlet.